Barry Van Vliet
About Barry Van Vliet
Barry Van Vliet is the Regional Marketing Director - EMEA at SentinelOne, with extensive experience in multi-touch demand generation campaigns and account-based marketing.
Title and Current Role
Barry Van Vliet serves as the Regional Marketing Director for SentinelOne in the EMEA region. He operates out of IJsselstein, Utrecht, Netherlands, and works remotely. In this role, he is responsible for overseeing and implementing marketing strategies across multiple European regions.
Previous Experience at SentinelOne
Before his current role, Barry Van Vliet worked as the Senior Field Marketing Manager for Benelux & Nordics at SentinelOne from 2023 to 2024. During his tenure, he managed field marketing initiatives and contributed to the company's growth in these regions.
Experience at Tanium
Barry worked as the Senior Partner Marketing Manager for the EMEA region at Tanium from 2021 to 2023. He was instrumental in developing and executing partner marketing programs during his two-year tenure in the Amsterdam Area, Netherlands.
Roles at Nutanix
Barry held several positions at Nutanix, including Marketing Director for North Eastern Europe & Russia (CIS) – NEEUR in 2021 and Senior Marketing Manager for the same region from 2020 to 2021. He also served as the Marketing Manager North Eastern Europe & Russia (CIS) – NEEUR from 2019 to 2020 and Field Marketing Manager NEUR from 2017 to 2019. His roles focused on integrated marketing strategies and field marketing efforts in the EMEA region.
Earlier Marketing Roles
Barry's earlier career included roles at Trend Micro as a Marketing Manager from 2010 to 2017 and at Kaspersky Lab Benelux as a Marketing Manager from 2009 to 2010. He also worked in marketing and communication at Panda Security from 2007 to 2009. His career began at SecureComm B.V. with positions in sales and as a product manager from 2003 to 2007.
Skills and Specializations
Barry Van Vliet has extensive experience in multi-touch demand generation campaigns and account-based marketing (ABM). He specializes in channel recruitment, engagement, and development programs. Barry has a strong background in social media and PR tactics and is known for providing creative and forward-thinking leadership. His experience spans over a decade in various cybersecurity companies, where he has led both field marketing and partner marketing efforts in the EMEA region.
Leadership and Team Support
Barry is recognized for his empathetic leadership style, which focuses on supporting his team to achieve overall business goals. His approach has been instrumental in creating effective marketing strategies and fostering a collaborative team environment.