Craig Lim Thiam Hock
About Craig Lim Thiam Hock
Craig Lim Thiam Hock is the Channel Director for ASEAN, Hong Kong, and Taiwan at SentinelOne, with over 20 years of experience in solutions selling, channels, and partner management in the IT industry.
Title and Current Role
Craig Lim Thiam Hock currently holds the position of Channel Director for ASEAN, Hong Kong, and Taiwan at SentinelOne. Based in Singapore, he focuses on developing and managing partner ecosystems in these regions. His role involves driving partner-sourced lead generation and contributing to top-line revenue growth for SentinelOne.
Previous Experience at Snow Software
Craig served as the Channel Director for Asia at Snow Software from 2020 to 2022. In this role, he was responsible for overseeing the company's channel strategy throughout Asia, based out of Singapore. His responsibilities involved managing relationships with partners and driving the company's channel-led sales initiatives.
Career Background in Channel Management
Craig Lim Thiam Hock has over 20 years of experience in solutions selling, channel management, and partner management across various sectors including OEM, consulting, global systems integrators, regional integrators, value-added distributors, and reseller partners in the IT industry. He has specialized in managing Datacentre, Cloud, and Cybersecurity partners, identifying and addressing gaps in partner ecosystems, and building capacity, capability, and reach within these networks.
Educational Background
Craig studied Computer Science at The University of Western Australia, where he earned his Bachelor of Science (BSc) degree from 1989 to 1991. Prior to that, he completed a Diploma in Mechanical Engineering from Ngee Ann Polytechnic from 1983 to 1985. His educational foundation has supported his extensive career in the tech industry.
Notable Roles in Major Companies
Throughout his career, Craig has held several significant roles. He worked at VMware as the Senior Manager of OEM Sales for ASEAN from 2011 to 2015 and served as the Head of Channel Development for Asia Pacific at Check Point Software Technologies from 2018 to 2019. His earlier roles at Sun Microsystems involved various director positions including Director of ISV Alliances for APAC and Director of Business Development for Emerging Markets and the Global Solutions Team.