Diya Moraes
About Diya Moraes
Diya Moraes is the Marketing Manager at SentinelOne, with extensive experience in digital marketing and strategic planning.
Company
Diya Moraes is currently employed at SentinelOne, where she holds the position of Marketing Manager. At SentinelOne, she has been instrumental in implementing advanced marketing frameworks and digital strategies to enhance the company's brand and market presence.
Previous Roles and Experience
Before joining SentinelOne, Diya Moraes accumulated extensive industry experience in various roles. She worked at Position² as a Strategic Planner from 2018 to 2021. Prior to that, she held the position of Digital Planning Director at Ogilvy & Mather Advertising from 2015 to 2017. She also had stints at Position² as Head of Operations (PPC, SEO & Media Buying) and as Sr. Project Manager. Early in her career, she worked at IBM as Digital Content Coordinator and at Position² and Regalix in various capacities.
Education and Credentials
Diya Moraes earned a Post Graduate Diploma in Business Management (PGDBM) in Marketing from WLC (Bangalore) between 2006 and 2008. Additionally, she holds a B.Sc. in Home Science with a focus on Textile and Clothing from Goa University, achieved between 2003 and 2005. She completed her earlier education at Deepvihar from 1998 to 2000.
Marketing Expertise
Diya Moraes specializes in defining buyer personas and user journeys to optimize marketing campaigns. She has developed comprehensive communication strategies that significantly bolstered brand reputation and demand generation. Her expertise in data-driven campaign optimization ensures maximum ROI for technology brands.
Project Implementation and Campaign Development
At SentinelOne, Diya Moraes successfully implemented the 'Sirius Decisions' framework to enhance digital strategies. She has a strong background in stakeholder management, which facilitates seamless project execution and collaboration. Diya has built 360-degree digital marketing campaigns that improved customer experiences and worked on reputation management and nurture campaign definitions.