Drew Hoffman
About Drew Hoffman
Drew Hoffman is the VP of Brand at SentinelOne, with a background in creative direction and brand management across multiple companies.
Title
Drew Hoffman serves as the Vice President of Brand at SentinelOne. He operates remotely from Mountain View, California.
Work Experience
Before becoming VP of Brand, Drew Hoffman had a diverse career at various companies. He worked at SentinelOne as Senior Director, Creative from 2019 to 2022. Prior to that, he was Creative Director at BlackBerry for seven months in 2018 to 2019. He also held multiple roles at Cylance Inc., including Creative Director from 2016 to 2018 and Art Director from 2015 to 2016. Hoffman's earlier roles include Owner and Director at Hoffman Design Co. (2012-2016), Art Director at INK (2011-2012), and Senior Graphic Designer at Convergence LLC (2006-2011). He started his career with an internship at Mark Woollen & Assoc in 2005.
Education and Expertise
Drew Hoffman completed his studies in Interactive Media Design, earning a Bachelor of Science degree from The Art Institute of California - Orange County, from 2002 to 2005. Later, in 2018, he pursued further education at Harvard Business School Online, where he studied General Business Administration and Management.
Major Projects and Initiatives
At SentinelOne, Drew Hoffman led key branding initiatives, including a successful IPO launch that featured a comprehensive advertising campaign and a takeover of Times Square and the NYSE. He negotiated a strategic partnership with the Aston Martin Formula One Team, bolstering the company's brand in motorsport. Hoffman also implemented a modular system on SentinelOne’s website, improving scalability and lead generation. Additionally, he managed SentinelOne’s presence at major industry events such as RSA and BlackHat. He also launched five global advertising campaigns, ensuring consistent messaging across various platforms.
Specialized Skills
Drew Hoffman has specialized skills in creative direction, brand strategy, and digital design. He has a track record of managing large-scale design projects, including website redesigns and global advertising campaigns. His expertise also extends to partnership negotiation and event management, as evidenced by his work with SentinelOne and his past roles in various companies.