Erin Slaughter, MBA
About Erin Slaughter, MBA
Erin Slaughter, MBA, is the Director of Global Campaigns & ABM at SentinelOne, with extensive experience in marketing operations and campaign management across various tech companies.
Company
Erin Slaughter currently works at SentinelOne, a cybersecurity company known for its autonomous endpoint protection platform. As the Director of Global Campaigns & ABM, Erin drives key marketing initiatives aimed at increasing engagement and generating leads. Her role is crucial in positioning SentinelOne as a leader in cybersecurity and threat intelligence.
Title: Director, Global Campaigns & ABM
Erin Slaughter holds the title of Director, Global Campaigns & ABM at SentinelOne. In this role, she focuses on orchestrating global marketing campaigns and implementing account-based marketing strategies. Her responsibilities include strategic advisory and incident response services, aimed at enhancing the company’s market presence and driving customer engagement.
Background
Erin Slaughter has built an extensive career in the tech industry, specializing in marketing operations and campaign management. She has worked in the San Francisco Bay Area for numerous technology companies, including Cloudflare, [24]7.ai, Accenture, TiVo, Intero Real Estate Services, and Seagate Technology. Her roles have spanned from marketing operations analyst to senior campaign manager, providing her with a comprehensive understanding of both B2B and B2C marketing environments.
Education and Expertise
Erin Slaughter holds a Master of Business Administration (MBA) from Saint Mary's College of California, where she specialized in Analytics. She also completed a 'Doing Business in World Regions' course at the Korea Advanced Institute of Science and Technology in Seoul, South Korea. Additionally, she earned a Bachelor of Science (BS) in Marketing from San Jose State University. Erin’s diverse educational background complements her extensive professional experience, making her well-versed in both analytical and strategic aspects of marketing.
Experience in Cybersecurity and Threat Intelligence
In her current role at SentinelOne, Erin Slaughter leverages her expertise in cybersecurity and threat intelligence to manage global marketing campaigns. Her strategic advisory and incident response services play a significant role in enhancing the company's operational effectiveness in these critical areas. This specific focus on cybersecurity has allowed her to drive innovative solutions that address modern-day threats and vulnerabilities.
Global Demand Generation and ABM Campaigns
Erin Slaughter has a proven track record in leading global demand generation efforts and account-based marketing (ABM) campaigns. At Cloudflare, she served as Manager of Global ABM Campaigns and as Global Demand Generation Campaign Manager, where she led initiatives that contributed to significant business outcomes. Her ability to drive key business objectives through targeted marketing efforts is well-documented throughout her career.