James Simzer
About James Simzer
James Simzer is the Director of WW Channel Strategy and Programs at SentinelOne, with nearly three decades of experience in sales, marketing, and channel management.
Current Role at SentinelOne
James Simzer currently serves as the Director of Worldwide Channel Strategy and Programs at SentinelOne in Toronto, Ontario, Canada. In this role, he is responsible for overseeing the company's global channel initiatives and strategy, ensuring alignment with business objectives, and driving channel growth. His extensive experience in channel and partner management plays a pivotal role in guiding SentinelOne's channel programs to success.
Past Experience at Micro Focus
Before joining SentinelOne, James Simzer held the position of Vice President, North American Channels and Alliances at Micro Focus (formerly HP/Hewlett Packard Enterprise). He served in this capacity from 2017 to 2022, also based in Toronto, Canada. During his tenure, he was instrumental in leading the channel strategy and forming strong alliances across North America. His leadership contributed significantly to driving growth and enhancing partnerships.
Role at Hewlett Packard Enterprise
From 2012 to 2017, James Simzer worked as Director, North American Channels and Alliances - HP Software at Hewlett Packard Enterprise, located in Toronto, Canada. In this position, he was responsible for overseeing channel operations and building strategic alliances within the North American region. His five-year stint at Hewlett Packard Enterprise solidified his expertise in managing and expanding channel networks and partnerships.
Co-Founder of The Applied Sales Group
James Simzer co-founded The Applied Sales Group, where he worked from 2007 to 2012 in Toronto, Canada. As a co-founder, he played a key role in shaping the company's direction and strategy. His experience in sales and marketing contributed to the growth and success of The Applied Sales Group, emphasizing his ability to lead and innovate within the competitive technology sector.
Decades of Experience in the Technology Sector
James Simzer has nearly three decades of experience in sales, marketing, leadership, and partner and alliance management. His vast knowledge covers motivating and training sales professionals, business development, team leadership, channel strategy, and revenue growth. He has built a reputation for developing practical solutions in the technology sector and has consulted on international channel partnerships with numerous high-profile organizations across Canada and the United States.