Jennifer Lovejoy Barraclough
About Jennifer Lovejoy Barraclough
Jennifer Lovejoy Barraclough is the Senior Customer Advocacy Manager at SentinelOne, with extensive experience in customer advocacy and marketing across several major companies.
Title and Current Position
Jennifer Lovejoy Barraclough currently holds the position of Senior Customer Advocacy Manager at SentinelOne. In this role, she leads various initiatives to foster customer advocacy and manage customer relations on a global scale.
Past Positions and Experience
Jennifer has extensive experience in customer advocacy and marketing communications. She has previously held positions such as Customer Marketing & Advocacy Manager at iboss in Boston, MA (2021-2022), Manager of Customer Advocacy & Client References at IBM Security in Cambridge, MA (2018-2021), Client Reference & Marketing Communications Manager at Pitney Bowes in Greater Boston Area (2017-2018), Marketing Communications & References Project Manager at IBM (2014-2017), and Marketing Communications Project Manager in Business Analytics at IBM (2002-2014).
Education and Academic Background
Jennifer holds an MBA in Human Resource Management from the University of Maryland - Robert H. Smith School of Business. Additionally, she achieved a B.S. in Marketing from Florida State University - College of Business.
Initiatives and Programs Led at SentinelOne
Jennifer created SentinelOne's first-ever global customer reference program, which includes managing public and private references, fulfilling analyst relations needs, and organizing public speaking engagements and User Group speakers. She implemented the SlapFive customer marketing platform to automate reference requests and manage customer advocates. She successfully managed SentinelOne's Gartner Peer Insights campaign, driving over 1,400 customer reviews and resulting in the company achieving Customers' Choice in the MDR and EPP product categories.
Impact and Achievements
Jennifer has significantly impacted SentinelOne’s revenue and customer engagement. She fulfilled more than 165 private reference requests within 16 months, impacting over $19M in won revenue. She also confirmed more than 20 senior speakers for SentinelOne's inaugural customer conference, OneCon. Beyond that, she manages the SentinelOne Customer Advisory Board, which includes strategic customers from around the world.