Karen Master
About Karen Master
Karen Master is the Communications and Public Relations AVP at SentinelOne in Cleveland, Ohio, with extensive experience in corporate communications and media relations.
Title
Karen Master is the Assistant Vice President of Communications and Public Relations at SentinelOne. She holds a senior leadership position in the company, overseeing all aspects of communications and public relations strategies.
Company
Karen Master currently works at SentinelOne, a company known for its cybersecurity solutions. She serves as the Communications and Public Relations AVP and is located in Cleveland, Ohio, United States.
Previous Roles
Karen Master has extensive experience in corporate communications across various prominent organizations. She previously held the position of Senior Director of Corporate Communications and Media Relations at Citrix from 2018 to 2022. She also worked at SAP as Vice President of Communications for SAP Ariba from 2013 to 2018 and served as Vice President of Corporate Communications at Ariba, an SAP Company, from 2005 to 2013. Additionally, she was the President and CEO of Kovatch Communications for a year, and Director of Corporate Communications at FreeMarkets, Inc. from 1999 to 2004. Early in her career, she worked as a reporter for Business Week, Street & Smith's Sports Business Journal, and Pittsburgh Business Times from 1995 to 1999.
Education and Expertise
Karen Master has a solid educational background in journalism and English writing. She earned a Master of Arts in Journalism from Indiana University Bloomington, studying from 1993 to 1995. She also holds a Bachelor of Arts in English Writing from PennWest Edinboro, where she studied from 1989 to 1993. Her academic foundations have greatly contributed to her expertise in corporate storytelling, thought leadership, and corporate communications.
Professional Skills
Karen Master specializes in generating media coverage through effective corporate messaging and positioning. She excels in creating press releases, bylines, and blogs that spark conversations and position companies and their executives as market leaders. Her skill set includes thought leadership research, marketing collateral development, and comprehensive corporate communications programs. She has successfully designed and executed strategies that boost brand awareness, share of voice, and revenue for multiple organizations.