Laurel Martin
About Laurel Martin
Laurel Martin is a Marketing Manager at SentinelOne in Australia, with extensive experience in regional marketing and a background in public relations and business management.
Current Position at SentinelOne
Laurel Martin is currently serving as the Marketing Manager at SentinelOne in Australia. In this role, she is responsible for managing and executing marketing strategies designed to drive lead generation, pipeline creation, and opportunity progression. Martin employs a multichannel approach that includes digital marketing, social media campaigns, and face-to-face events to effectively engage and qualify leads for SentinelOne's sales team.
Previous Experience at LivePerson
Prior to joining SentinelOne, Laurel Martin worked as the Marketing Manager at LivePerson from 2021 to 2023 in Australia. During her tenure, she developed and executed regional marketing programs that strongly supported the sales team. Martin focused on using an integrated mix of measurable marketing tactics to attract, engage, and qualify leads, contributing to the overall success of the company's marketing efforts.
Role at Axway, APAC
Laurel Martin also held the position of Marketing Manager, APAC at Axway from 2019 to 2021. She played a crucial role in implementing regional marketing programs aimed at lead generation and sales opportunities. Her strategic approach to marketing involved a combination of digital, social, and in-person campaigns that facilitated engagement and progression within the sales cycle for the APAC region.
Field Marketing at CA Technologies
From 2016 to 2018, Laurel Martin served as Field Marketing - Public Sector & Enterprise at CA Technologies in Australia. She focused on creating and managing marketing programs tailored to the needs of the public sector and large enterprises. Before this role, she worked as Marketing and Administration Assistant at the same company from 2011 to 2016 in Canberra, Australia.
Educational Background
Laurel Martin's educational qualifications include a Mini MBA from the Marketing Week Mini MBA with Mark Ritson, which she completed in 2022. Additionally, she holds a Bachelor's Degree in Arts in International Studies/Communication in Public Relations from the University of Canberra, achieved between 2014 and 2017. She also earned a Certification in Frontline Business Management from the Australian Institute of Education.