Liz Drysdale
About Liz Drysdale
Liz Drysdale is the Area Vice President of Marketing - EMEA at SentinelOne, with extensive experience in marketing leadership roles across various regions and industries.
Title
Liz Drysdale is currently the Area Vice President of Marketing for EMEA at SentinelOne. Previously, she has held significant roles in marketing across different regions including Asia Pacific & Japan.
Professional Experience
Liz Drysdale has a prolific career in the marketing domain, showcasing substantial leadership experience. At SentinelOne, she served as Marketing Director for Asia Pacific & Japan from 2021 to 2023 before being elevated to her current role. Prior to that, she worked at BeyondTrust as Director of Marketing for Asia Pacific & Japan for four years, and CyberArk as Marketing Manager for the same region. Her career includes key marketing roles at Intel Security, MYOB, Queenstown Resort College, Magic Memories, The Daily Telegraph, and Academy Holdings. Earlier, she led marketing and sales efforts at Cambian Healthcare in London and In Touch Communication & Arts Centre in Brazil.
Education and Expertise
Liz Drysdale holds a Professional Diploma in Marketing from CIM | The Chartered Institute of Marketing, where she studied Strategic Marketing, Project Management, Business Planning, and Marketing Communications. She also graduated with a Bachelor's degree in Visual and Performing Arts from USP - Universidade de São Paulo. Her expertise includes executing comprehensive marketing plans using various advertising mediums, proficiency in graphic design tools like Photoshop and InDesign, and integrating SalesForce with Marketo for CRM. She also has basic skills in Eloqua, a marketing automation tool.
Marketing Philosophy
Liz Drysdale advocates that effective marketing begins with understanding the target audience, emphasizing the 'who' rather than the 'what'. She possesses a unique capability to turn a company's unique selling propositions into campaigns that effectively resonate with the target audience and deliver measurable ROI. She has demonstrated success in crafting marketing strategies that employ various advertising mediums, including print, online, radio, and transit advertising.
Published Author
Apart from her extensive career in marketing, Liz Drysdale is also a published novelist writing under the alias Liz D Marx. She has won several awards for her books, adding a creative dimension to her professional expertise.