Raluca Doaga
About Raluca Doaga
Raluca Doaga is the Global Brand Advertising & Sponsorships Director at SentinelOne in New York, with extensive experience in marketing, public relations, and communications.
Title and Current Role
Raluca Doaga is currently serving as the Global Brand Advertising & Sponsorships Director at SentinelOne, based in New York, United States. In her role, she is responsible for the global brand advertising strategy, execution, and budget. She leads initiatives that align business priorities with public relations, marketing, and advertising efforts to achieve competitive market results.
Previous Positions and Experience
Raluca Doaga has held various significant roles throughout her career. Before her current position, she was engaged in Media Buying & Advertising at SentinelOne from 2019 to 2024. Additionally, she worked as a Media Buying & Advertising Consultant on a freelance basis from 2019 to 2021. Her prior experience includes serving as an Account Director at Sublime Communications and a Senior Associate at keating NYC. Raluca’s earlier career includes roles in public relations and communications consulting, senior marketing, and communication positions at KPMG, Deloitte, and the Canadian Business Association in Romania.
Education and Academic Background
Raluca Doaga has a robust academic background, having completed her M.S. in Business/Corporate Communications from New York University from 2012 to 2014. Prior to this, she earned a Master of Science in Global Affairs from the Institute of Political Sciences in Bucharest, Romania, from 2003 to 2005. She also holds a Bachelor of Science in Global Affairs from the University of Bucharest, Romania, completed between 1999 and 2003.
Expertise in Marketing Partnerships
Raluca Doaga possesses extensive experience in evaluating and selecting potential marketing partnerships. Her background demonstrates a proven track record of generating collaboration at all organizational levels. Her expertise lies in aligning business priorities with effective public relations, marketing strategies, and advertising campaigns to surpass performance goals.