Shanker Sareen
About Shanker Sareen
Shanker Sareen is the Marketing Director, India & SAARC at SentinelOne, with over two decades of experience in Cyber Security, IT, and Telecom software domains.
Company
Shanker Sareen is currently the Marketing Director for SentinelOne, stationed in New Delhi, Delhi, India. SentinelOne is a notable player in the cybersecurity landscape, and Sareen's role involves overseeing marketing strategies and implementations for the Indian and SAARC regions.
Title
Shanker Sareen holds the title of Marketing Director, India & SAARC at SentinelOne. In this capacity, he is responsible for developing and executing marketing strategies tailored to the unique needs and market dynamics of these regions.
Education and Expertise
Shanker Sareen has a robust educational background, starting with a B. Tech in Electronics and Communications from Aligarh Muslim University, followed by a Masters in Business Economics (Marketing and Finance) from Delhi University. His expertise spans over two decades concentrated in the cybersecurity, IT, and telecom software sectors. He specializes in demand generation, digital marketing, thought-leadership campaigns, client acquisition, and other marketing strategies.
Professional Background
Before joining SentinelOne, Shanker Sareen accumulated extensive experience across several prominent firms. He served as Head of Marketing for Tenable covering the India & SAARC regions from 2019 to 2022. Prior to that, he was Head Of Marketing at Sify Technologies Limited for 9 months in 2018. He previously worked at Cisco for 8 years, where he held the position of Head Marketing- Enterprise and Digital Business Transformation Marketing. His tenure at IBM India Private Limited spanned six years across two roles, starting as Marketing Manager and then being promoted to Deputy General Manager- Marketing. Earlier in his career, he worked at Aricent and Tata Consultancy Services in client acquisition and consultancy roles, respectively.
Skills and Specializations
Shanker Sareen is adept at curating targeted messaging and identifying unique selling points from product literature. His skill set includes managing service and product offerings, generating qualified leads, and creating effective marketing plans. He has in-depth knowledge in demand generation, account-based marketing, thought-leadership campaigns, CXO-relevant market communication, pre-sales, and channel-effectiveness strategies.