Tracey Reed

Tracey Reed

Director, Apj Channel Marketing @ SentinelOne

About Tracey Reed

Tracey Reed is the Director of APJ Channel Marketing at SentinelOne in Australia, with extensive experience in marketing roles across various companies.

Current Position at SentinelOne

Tracey Reed is the Director of APJ Channel Marketing at SentinelOne, stationed in Australia. In this role, she oversees the strategy and execution of channel marketing initiatives across the Asia-Pacific and Japan (APJ) region. Her responsibilities include enhancing partner engagement and boosting sales performance.

Professional Experience at SentinelOne

Before becoming the Director of APJ Channel Marketing, Tracey Reed was SentinelOne’s APJ Channel Marketing Manager from 2023 to 2024, working remotely from Melbourne, Victoria. Prior to this, she served as the ANZ Marketing Manager from 2021 to 2023. During her tenure at SentinelOne, she successfully launched multiple incentive programs that increased lead generation and partner participation. Additionally, she played a key role in organizing marketing events that drew significant business opportunities.

Marketing Roles at Kaspersky Lab and CA Technologies

Tracey Reed has amassed valuable marketing experience through her roles at Kaspersky Lab and CA Technologies. As the ANZ Marketing Manager at Kaspersky Lab from 2018 to 2021, she led the marketing efforts across Australia and New Zealand. Earlier, she worked as a Senior Partner Marketing Manager at CA Technologies from 2017 to 2018, where she focused on enhancing partner marketing strategies in the region.

Tenure at HP Inc.

Tracey Reed’s extensive career at HP Inc. includes several key roles. From 2015 to 2016, she served as the Commercial Channel Marketing Manager. Prior to this, she spent nine years as the Channel Programs Manager (2006–2015) and five years as the Marketing Communications Manager (2001–2006). In these positions, she developed comprehensive channel strategies and spearheaded rebranding initiatives that bolstered HP’s market presence in the APJ region.

Educational Background

Tracey Reed holds a Bachelor of Arts in Social Sciences from Monash University, obtained between 1990 and 1993. She also earned a Diploma in Marketing from Holmes Colleges in 1994. Her academic background has provided a solid foundation for her extensive career in marketing.

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