Gail Mc Fadden
About Gail Mc Fadden
Gail McFadden is a Senior Project Manager at SEO Inc, with extensive experience in digital marketing and content best practices. She has held various roles, including Ad Director at the Los Angeles Times and VP of Sales at Travelago.com, and possesses strong expertise in SEO tools and website performance optimization.
Current Role in SEO
Gail Mc Fadden serves as a Senior Project Manager at SEO Inc, a position she has held since 2018. In this role, she oversees various projects related to search engine optimization, ensuring that client needs are met effectively. Her responsibilities include managing project timelines, coordinating with team members, and implementing SEO strategies to improve client visibility online. Her experience in the field contributes to the success of the projects she manages.
Previous Experience in Advertising
Prior to her current role, Gail worked at the Los Angeles Times as the Advertising Director for Travel from 1987 to 1998. During her eleven years in this position, she was responsible for managing advertising strategies and campaigns within the travel sector. Following her tenure at the Los Angeles Times, she served as the Vice President of Sales at Travelago.com from 2000 to 2002, where she focused on driving sales and enhancing marketing efforts.
Education and Expertise
Gail Mc Fadden has a solid educational background in advertising and technology. She earned a Bachelor of Applied Science in Advertising from San Jose State University, studying from 1983 to 1985. Later, she attended the University of California San Diego, where she completed a Coding Bootcamp in Full Stack Development from 2017 to 2018. Her expertise includes using markup schema to improve page and keyword rankings, as well as familiarity with various content management systems and programming languages.
SEO Tools and Certifications
Gail is certified in Google Analytics and Google Search Console, which enhances her ability to analyze website performance and optimize SEO strategies. She utilizes a range of SEO tools, including SEMRush, Ahrefs, Screaming Frog, Moz, Majestic, GTMetrix, Web.dev, Pingdom, and SpyFu. Her understanding of site speed and performance is aligned with Google's Core Web Vitals, emphasizing her commitment to best practices in site content and optimization.
Passion for Content Best Practices
Gail Mc Fadden is passionate about site content best practices, particularly in the areas of product pages and blog writing. She emphasizes the importance of creating high-quality, relevant content that meets both user needs and search engine requirements. Her approach to content development reflects her extensive experience in the advertising and SEO fields, ensuring that the content she oversees is effective and impactful.