Doug Roach
About Doug Roach
Doug Roach serves as the Vice President of Marketing at Sera Prognostics, where he leads product positioning, branding, and messaging. With extensive experience in the pharmaceutical and life sciences sectors, he focuses on building high-performing teams and aligning marketing strategies with company goals.
Work at Sera Prognostics
Doug Roach serves as the Vice President of Marketing at Sera Prognostics, a position he has held since 2017. In this role, he leads the development of product positioning, branding, messaging, and vision for the company. He focuses on building a high-performing marketing team and ensuring alignment with the overall company and brand strategy. Additionally, he works cross-functionally with stakeholders to lead or participate in projects aimed at the commercialization of current and future products. His responsibilities also include acting as a marketing advisor on label development to support regulatory efforts.
Experience at GlaxoSmithKline
Before joining Sera Prognostics, Doug Roach worked at GlaxoSmithKline for 18 years, from 1999 to 2017. He held the position of Field Vice President in the Respiratory, CVMU, and Primary Care divisions. His tenure at GlaxoSmithKline spanned several states, including California, Hawaii, Utah, Arizona, Nevada, Wyoming, and New Mexico. This extensive experience contributed to his understanding of the pharmaceutical and life sciences sectors, where he developed a track record of success across roles of increasing responsibility and complexity.
Education and Expertise
Doug Roach earned a Bachelor of Applied Science (B.A.Sc.) in Business Administration from Lander University, completing his studies from 1987 to 1992. His educational background supports his expertise in strategy creation and execution, problem solving, developing people, and communication. His academic foundation, combined with extensive industry experience, positions him as a knowledgeable leader in marketing within the life sciences sector.
Background in Life Sciences
Doug Roach has a diverse background in the life sciences industry, having worked in small, mid, large, and startup organizations. This breadth of experience has equipped him with a comprehensive understanding of the market dynamics and challenges faced by companies in this sector. His focus on building effective marketing strategies and teams has been a consistent theme throughout his career.