Anthony Catala
About Anthony Catala
Anthony Catala serves as the Creative Director at Serino Coyne, where he has worked since 2013. With a background in writing and producing at Viacom and SpotCo, he has extensive experience in developing creative campaigns across various media platforms.
Work at Serino Coyne
Anthony Catala has served as the Creative Director at Serino Coyne since 2013. In this role, he has been responsible for overseeing creative strategies and executions for various advertising campaigns. His work focuses on live theater events and Broadway shows, contributing significantly to the agency's reputation in the industry. Catala's tenure at Serino Coyne spans over 11 years, during which he has developed a diverse portfolio of projects that enhance the visibility of theatrical productions.
Previous Experience at Viacom
Before joining Serino Coyne, Anthony Catala worked at Viacom as a Writer/Producer from 2005 to 2010. During his five years there, he contributed to various media projects, honing his skills in writing and production. His experience at Viacom laid the groundwork for his future roles in creative direction and advertising.
Career at SpotCo
Anthony Catala was employed at SpotCo as a Senior Writer from 2010 to 2013. In this position, he focused on developing creative content for theatrical advertising. His work involved crafting compelling narratives that effectively promoted live performances and contributed to the success of various productions.
Education and Expertise
Anthony Catala holds a Bachelor of Fine Arts (BFA) degree in Comparative Literature from Columbia University. His academic background has equipped him with a strong foundation in storytelling and creative expression. Catala's expertise spans multiple media platforms, including TV, radio, print, direct mail, outdoor, and digital advertising, allowing him to create integrated marketing campaigns that resonate with diverse audiences.
Achievements in Creative Campaigns
Throughout his career, Anthony Catala has developed and executed numerous creative campaigns for high-profile theatrical events. Notable projects include advertising for Cirque du Soleil’s Zarkana and The Radio City Christmas Spectacular. He has also overseen campaigns for Broadway shows such as War Paint and An Act Of God. Additionally, Catala played a key role in promoting the launch of 'RuPaul’s Drag Race' while at Logo, showcasing his ability to engage audiences through innovative marketing strategies.