Catherine Reid
About Catherine Reid
Catherine Reid serves as the Chief Financial Officer at Serino Coyne LLC, where she has worked since 1999. She has extensive experience in financial management within the advertising and marketing sector, particularly in the live entertainment industry.
Current Role at Serino Coyne
Catherine Reid serves as the Chief Financial Officer at Serino Coyne LLC, an Omnicom Company, since 1999. In this role, she has been instrumental in financial planning and strategy for the agency, which specializes in advertising and marketing within the live entertainment industry. Reid has played a key role in managing financial operations across the New York and San Francisco offices, contributing to the overall financial health of the organization.
Previous Experience in Financial Management
Before joining Serino Coyne, Catherine Reid held various positions that contributed to her expertise in financial management. She worked at Vanguard Direct as the Controller from 1994 to 1999, overseeing financial operations. Prior to that, she was at Interep Radio Store as the Manager of Client Accounting from 1987 to 1994, where she managed client financial accounts. Reid also gained experience in financial reporting during her tenure at the National Broadcasting Company (NBC) from 1985 to 1987.
Educational Background
Catherine Reid holds a Master of Business Administration (MBA) from Dowling College. She also earned a Bachelor of Science (B.S.) in Accounting from Brooklyn College, where she studied from 1982 to 1984. Her educational background has provided her with a strong foundation in financial principles and practices, which she has applied throughout her career.
Contributions to the Live Entertainment Industry
In her role at Serino Coyne, Catherine Reid has contributed to the financial success of campaigns for leading theatrical producers and prestigious theaters and performing arts centers. Her expertise in financial strategy and planning has been vital in supporting the agency's clients and ensuring effective financial operations within the live entertainment sector.