Erin Daigle
About Erin Daigle
Erin Daigle serves as the Director of Digital Strategy at Serino Coyne, where she has worked since 2018. With a background in digital strategy and business development, she specializes in data storytelling to enhance client outcomes in the live entertainment and tourism sectors.
Current Role as Director of Digital Strategy
Erin Daigle currently serves as the Director of Digital Strategy at Serino Coyne, a position she has held since 2018. In this role, she focuses on developing and implementing digital strategies that drive results for clients in the live entertainment and tourism sectors. Her expertise includes leveraging data storytelling to influence business outcomes.
Previous Experience at Serino Coyne
Prior to her current role, Erin Daigle worked at Serino Coyne in various capacities. She was the Associate Director of Digital Strategy from 2016 to 2018 and served as the Senior Digital Manager from 2014 to 2016. During her tenure, she contributed to the agency's digital initiatives and client projects in New York.
Professional Background in Digital Strategy
Erin Daigle has extensive experience in digital strategy, having worked in various roles across notable companies. She was a Senior Associate in Business Development at Reprise Media from 2010 to 2013 and held the position of Manager of U.S. Business Development at Um Worldwide from 2013 to 2014. Her background includes internships at Paramount Pictures and Universal Pictures, where she gained insights into the entertainment industry.
Education and Academic Background
Erin Daigle studied Communication Studies and Mass Media at the University of California, Los Angeles, where she earned a Bachelor of Arts degree from 2006 to 2010. She also studied Communications at UC Center Rome in 2009. Earlier, she attended Viewpoint School from 2002 to 2006, laying the foundation for her academic and professional pursuits.
Expertise in Live Entertainment and Tourism
Erin Daigle specializes in digital strategy tailored to the live entertainment and tourism sectors. She has a proven track record of delivering results for high-profile clients, including Disney, Nickelodeon, Lincoln Center, and American Airlines. Her ability to utilize data storytelling effectively contributes to her clients' success.