Kailey Smith
About Kailey Smith
Kailey Smith is a Digital Media Supervisor at Serino Coyne, where she has worked since 2021. She has a background in digital media planning and marketing, having held various roles at Serino Coyne and completed an internship at Girlie Action Media & Marketing.
Work at Serino Coyne
Kailey Smith has been serving as the Digital Media Supervisor at Serino Coyne since 2021. In this role, she oversees digital media strategies and execution for various campaigns. Prior to her current position, she held multiple roles within the company, including Senior Digital Media Planner/Buyer from 2018 to 2021 and Digital Media Planner/Buyer from 2017 to 2018. Her extensive experience at Serino Coyne spans over five years, contributing to the agency's digital media efforts in New York.
Education and Expertise
Kailey Smith earned her Bachelor’s Degree in Music Industry from Syracuse University, where she studied from 2012 to 2016. Her education provided her with a solid foundation in media and marketing, which she has applied throughout her career in digital media. This academic background supports her expertise in digital media planning and buying, as well as her strategic approach to media execution.
Background
Before joining Serino Coyne, Kailey Smith gained valuable experience in the media and marketing field. She worked as a PR and Marketing Intern at Girlie Action Media & Marketing in 2015, where she contributed to various marketing initiatives. Additionally, she interned at Syracuse University Career Services in 2016, focusing on event planning and engagement. These early roles helped shape her skills in media planning and marketing.
Career Progression
Kailey Smith's career in digital media began with her role as an Assistant Media Planner/Buyer at Serino Coyne from 2016 to 2017. She then advanced to the position of Digital Media Planner/Buyer, where she worked until 2018. Following this, she took on the role of Senior Digital Media Planner/Buyer until 2021, before being promoted to Digital Media Supervisor. This progression reflects her growing expertise and leadership in the field.