Marci Kaufman
About Marci Kaufman
Marci Kaufman serves as the Group Director of Client Services and Account Management at Serino Coyne, Inc., where she has worked since 2007. With a background in classical vocal performance and extensive experience in advertising and marketing, she focuses on media strategy and brand management in the performing arts sector.
Work at Serino Coyne
Marci Kaufman has served as Group Director, Client Services and Account Management at Serino Coyne, Inc. since 2007. In this role, she has been instrumental in managing client relationships and overseeing account management strategies. Her tenure of 17 years in New York, New York, has positioned her as a key player in the agency, contributing to its reputation in the advertising and marketing sectors.
Education and Expertise
Marci Kaufman holds two Bachelor's degrees from Muhlenberg College, one in English Literature and the other in English Language and Literature/Letters, completed between 1996 and 2000. She furthered her education at New York University, where she earned a Master of Arts (M.A.) in Arts Administration from 2004 to 2007. Her educational background supports her expertise in traditional and digital advertising, social media, and marketing partnerships.
Background
Before joining Serino Coyne, Marci Kaufman worked as a Marketing Manager for Advertising and Promotions at 92nd Street Y from 2005 to 2007. This role provided her with valuable experience in marketing within the arts sector, which she has continued to build upon in her current position. Her professional background also includes classical vocal performance, which informs her understanding of the performing arts.
Achievements
Marci Kaufman has a proven track record of increasing brand awareness and ticket revenue for Broadway's top shows and leading arts institutions. She specializes in media strategy and brand management within the performing arts sector. Additionally, she advocates for bringing new audiences to the classical arts, reflecting her commitment to expanding access and appreciation for this genre.