Scott Yambor
About Scott Yambor
Scott Yambor serves as Senior Vice President of Media at Serino Coyne, where he has worked since 2022. With a strong background in media strategy and campaign management, he has held various roles in notable companies, including JWT and Media Storm.
Current Role at Serino Coyne
Scott Yambor serves as the Senior Vice President of Media at Serino Coyne, a position he has held since 2022. In this role, he focuses on integrating cross-channel media strategies into marketing communication plans. His responsibilities include maximizing resources and systematizing operations to enhance efficiency in a fast-paced environment.
Previous Experience in Media Management
Prior to his current role, Scott Yambor held several positions at Serino Coyne, including Media Director from 2003 to 2011 and Vice President of Media Services from 2015 to 2022. He also worked at Media Storm as Media Director for a brief period in 2011. His extensive experience includes managing campaigns that leverage emerging digital advertising and targeting tactics.
Career Background in Advertising
Scott Yambor has a diverse background in the advertising industry, having worked at JWT as Partner and Senior Broadcast Negotiator from 1993 to 1999. He also held roles at MindShare as Manager of Digital Australia and at Modem Media as Digital Media Manager. His career spans various aspects of media management and campaign execution across multiple channels.
Education and Academic Background
Scott Yambor earned a Bachelor of Arts degree in Communications from Fordham University, where he studied from 1989 to 1993. His academic background has contributed to his expertise in media strategies and campaign management.
Skills and Professional Attributes
Scott Yambor is recognized for his strong relationship-building skills and his ability to manage teams effectively. He has a track record of making sound hiring decisions and developing talent for promotion. His exceptional organizational skills enable him to drive multiple programs and engage diverse stakeholders in complex environments.