Claudia Batten
About Claudia Batten
Claudia Batten - Chair & Independent Non-executive Director
Claudia Batten holds the position of Chair and Independent Non-executive Director. Her extensive experience in the fields of technology and innovation has positioned her as a key figure in the corporate governance landscape. As a director of notable companies like Air New Zealand and Vista Group, Claudia contributes her strategic vision and leadership skills to guide organizations in achieving their goals while ensuring robust governance structures.
Claudia Batten's Role in Founding Massive Incorporated
Claudia Batten founded Massive Incorporated, a pioneering network for advertising within video games. This innovative platform fundamentally changed how in-game advertising was viewed and utilized. The company's significant impact and potential led to its acquisition by Microsoft in 2006, marking a notable success in Claudia's entrepreneurial career.
Co-Founding Victors & Spoils
Claudia Batten co-founded Victors & Spoils, the first advertising agency established on the principles of crowdsourcing. This agency broke new ground in the advertising industry by leveraging a global community of creative professionals to deliver innovative campaigns. The success and unique model of Victors & Spoils led to its majority acquisition by Havas Worldwide in 2011, underscoring the firm's influence and Claudia's vision.
Mentorship and Advisement in New Zealand Start-up Scene
Claudia Batten is actively involved as a mentor and adviser in the New Zealand start-up ecosystem. Her role includes providing guidance to emerging entrepreneurs and start-ups, helping them navigate challenges and capitalize on opportunities. Claudia’s experience and insights are invaluable to the burgeoning tech and innovation sectors in New Zealand.
Claudia Batten's Education and Qualifications
Claudia Batten holds a Bachelor of Laws with Honors (LLB Hons) and a Bachelor of Commerce and Administration (BCA) from Victoria University in Wellington. These qualifications provide her with a strong foundation in both legal and business principles, underpinning her versatile career in entrepreneurship, corporate governance, and mentorship.