Joanne Phipps
About Joanne Phipps
Joanne Phipps Head of Product
Joanne Phipps serves as the Head of Product at Serko. In this role, she is responsible for the strategic vision and execution of the company’s travel and expense products. Joanne's extensive experience in product management and her leadership have been pivotal in driving the growth and market presence of Serko’s offerings. Her role includes overseeing the development and implementation of product roadmaps, working in collaboration with various teams such as development, testing, marketing, and sales.
Joanne Phipps' Career at Serko
Joanne Phipps has been an essential part of the Serko product team for more than 20 years. Throughout her tenure, she has played a significant role in shaping the company’s product lines and ensuring their successful entry and performance in the marketplace. Her long-standing commitment to Serko has enabled her to gain deep insights into the needs of the travel and expense management sector, influencing innovative solutions that meet industry demands.
Joanne Phipps Product Roadmap Development
Joanne Phipps is tasked with the critical responsibility of developing and maintaining the product roadmap for Serko. This involves detailed planning and coordination across multiple departments, including development, testing, marketing, and sales teams. Her role ensures that the products meet their intended goals and deliver value to the marketplace. By effectively managing the roadmap, Joanne helps ensure the continuous improvement and relevance of Serko’s travel and expense management products.
Joanne Phipps' Focus on Product Growth
Joanne Phipps focuses on enhancing the definition and growth of Serko's travel and expense products. She works diligently to refine product features and expand their market reach. Her efforts include analyzing market trends, gathering customer feedback, and implementing strategies that bolster product adoption and satisfaction. Joanne's expertise ensures that Serko’s offerings remain competitive and aligned with the evolving needs of the industry.