Alyson Pfeiffer
About Alyson Pfeiffer
Alyson Pfeiffer is a Marketing Manager at Serra Automotive, where she has worked since 2020. She has a background in social media marketing and account management, and she also serves as the Head Coach at World Skate.
Work at Serra Automotive
Alyson Pfeiffer has been serving as the Marketing Manager at Serra Automotive since 2020. In this role, she has been responsible for developing and implementing marketing strategies to enhance brand visibility and drive sales. Prior to her current position, she worked as a BDC Agent at Serra Automotive for a brief period in 2020, where she focused on customer engagement and support.
Previous Experience in Marketing
Before joining Serra Automotive, Alyson held the position of Social Media Marketing Specialist at Randy Wise Automotive Team for three months in 2019. She also worked at rue21 in two capacities: first as a Social Media Marketing Specialist from 2018 to 2019, and then as a Sales Manager during the same period. In these roles, she contributed to increasing store sales and enhancing online presence.
Coaching and Leadership in Sports
Alyson has been the Head Coach at World Skate since 2012. In this capacity, she has received over 50 personal achievement medals and has guided her students to earn more than 62 medals at various local, regional, and national competitions. Her leadership has significantly impacted her students' performance in the sport.
Education and Qualifications
Alyson Pfeiffer studied at the University of Michigan, where she earned a Bachelor of Business Administration (BBA) degree with a focus on International Finance. Her academic journey spanned five years from 2015 to 2020, equipping her with essential skills in business and finance that she applies in her marketing roles.
Achievements in Sales and Marketing
During her tenure as an Account Manager at Wayne Marketing Enterprises, Alyson increased overall sales by 46%. While at rue21, she achieved a 72% increase in store sales as a Sales Manager. Additionally, she enhanced traffic and readership by 79% through engaging weekly blog posts, demonstrating her effectiveness in marketing and communication strategies.