Rich Weigand
About Rich Weigand
Rich Weigand serves as the General Manager at Serra Automotive in Birmingham, Alabama, a position he has held since 2022. He has extensive experience in the automotive industry, having previously worked as General Manager at Sonic Automotive, Jim Ellis Automotive Dealerships, and Prestige Ford.
Work at Serra Automotive
Rich Weigand has served as General Manager at Serra Automotive since 2022. He operates from the company's location in Birmingham, Alabama. In this role, he oversees daily operations and management, ensuring the dealership meets its performance goals. His leadership contributes to the overall success and efficiency of the dealership.
Previous Experience in Automotive Management
Before joining Serra Automotive, Rich Weigand held several General Manager positions in the automotive industry. He worked at Sonic Automotive from 1995 to 2006 in Atlanta, Georgia, where he gained extensive experience over 11 years. Following that, he managed Jim Ellis Automotive Dealerships from 2007 to 2011, also in Atlanta, for four years. He then transitioned to Prestige Ford, serving as General Manager from 2017 to 2021 in Mount Dora, Florida.
Education and Academic Background
Rich Weigand studied Political Science at Kennesaw State University from 1989 to 1993. His education provided a foundation that has supported his career in automotive management, equipping him with skills relevant to leadership and organizational operations.