Brenda Campos
About Brenda Campos
Brenda Campos serves as the Senior Director of Social Impact for Latin America at Sesame Workshop, where she has worked since 2014. With a background in media impact evaluation and extensive fundraising experience, she has significantly expanded the organization's reach and influence in social change initiatives across multiple countries.
Current Role at Sesame Workshop
Brenda Campos serves as the Senior Director of Social Impact for Latin America at Sesame Workshop. She has held this position since 2014, contributing to the organization's initiatives aimed at promoting social change across the region. Her role involves strategic planning and implementation of programs that leverage media for social impact.
Previous Experience at PCI Media Impact
Before joining Sesame Workshop, Brenda Campos worked at PCI Media Impact as the Director of Global Programs from 2007 to 2016. During her tenure, she was instrumental in expanding the organization's reach and impact, managing programs that utilized media to address social issues. She also represented the organization at various international conferences.
Education and Academic Background
Brenda Campos studied Communication and Media Studies at ITESO Universidad Jesuita de Guadalajara, where she earned a Licenciatura en Ciencias de la Comunicacion from 1998 to 2002. She also completed her high school education at Tecnológico de Monterrey from 1994 to 1997 and attended Modern American School from 1985 to 1994.
Fundraising and Financial Management Skills
Brenda Campos has demonstrated strong fundraising capabilities, having raised over 3 million dollars from U.S. government agencies and foundations. She created systems for financial reporting and planning, showcasing her skills in financial management and strategic planning, which have been vital in supporting her initiatives.
Media Impact Evaluation Expertise
Brenda Campos conducted a strategic analysis on the effectiveness of a soap opera for social change in the Dominican Republic. This work highlights her expertise in media impact evaluation, focusing on how media can be leveraged to drive social change and improve community outcomes.