Cindy Ponce
About Cindy Ponce
Cindy Ponce serves as the Vice President of Marketing Operations at Sesame Workshop, where she has worked since 2020. She brings extensive experience in marketing and operations, having previously held leadership roles at various organizations, including Bristol-Myers Squibb and Cella.
Work at Sesame Workshop
Cindy Ponce has served as Vice President of Marketing Operations at Sesame Workshop since 2020. In this role, she is responsible for developing and enhancing planning, operational tools, and processes that ensure consistent integration and alignment across the organization. Ponce leads operations within the Brand Marketing and Brand Creative groups, facilitating cross-functional global marketing initiatives. Her ability to manage partnerships with key stakeholders is instrumental in achieving the organization's goals and objectives.
Previous Experience in Marketing
Before joining Sesame Workshop, Cindy Ponce held several significant positions in marketing. She worked as a Marketing Administrator at Barnes & Noble College Booksellers from 1994 to 1997. Later, she served as Practice Leader for Creative Services at Cella from 2012 to 2020, where she developed her expertise in managing creative operations. Additionally, Ponce was the Director of BMStudio Global & Design Production at Bristol-Myers Squibb from 2005 to 2012, where she gained extensive experience in building internal agency models.
Education and Expertise
Cindy Ponce earned a Bachelor of Business Administration (BBA) in Operations Management from Baruch College, where she studied from 1991 to 1996. Her educational background supports her extensive experience in marketing operations and strategic counsel. Ponce is fluent in English and Spanish and has conversational proficiency in French, which enhances her ability to lead cross-functional teams in a multinational environment.
Professional Skills and Capabilities
Cindy Ponce is known for her ability to operate effectively in complex, continuously changing environments. She has a strong background in managing partnerships and providing omni-channel strategic counsel to clients. Her focus on driving growth and cost savings has been a key aspect of her career. Ponce's extensive experience in the advertising industry and her leadership in internal agency models contribute to her effectiveness in marketing operations.