Julianna Lopez
About Julianna Lopez
Julianna Lopez is a Senior Manager of Brand Marketing at Sesame Workshop, with a diverse background in marketing and writing across various organizations. She has held roles at Cigna, Business News Daily, and Grey Sky Films, and has a strong interest in diversity, equity, and inclusion initiatives.
Current Role at Sesame Workshop
Julianna Lopez serves as the Senior Manager of Brand Marketing at Sesame Workshop. She has held this position since 2022, contributing to the organization's marketing strategies and brand initiatives. Her role involves overseeing brand messaging and ensuring alignment with Sesame Workshop's mission to educate and entertain children. Based in the New York City Metropolitan Area, she leverages her extensive marketing experience to enhance the brand's visibility and engagement.
Previous Experience in Marketing
Before joining Sesame Workshop, Julianna Lopez worked at Cigna as a Campaign Marketing Specialist for seven months in 2021. She also held the position of Employer Brand & Recruitment Marketing Specialist at Cigna from 2020 to 2021. Prior to her time at Cigna, she was a Digital Marketing Manager at Pam Ann Marketing and a Business Development & Project Manager at Grey Sky Films. Her diverse roles have equipped her with a comprehensive understanding of brand marketing and campaign management.
Writing and Content Creation Background
Julianna Lopez has a strong background in writing and content creation. She contributed as a writer for Business News Daily and business.com from 2018 to 2020. Additionally, she served as an Assistant Content Manager at Lurong Living from 2017 to 2019. Her expertise in storytelling and content development is complemented by her freelance work as a copywriter at Lightning Media Partners since 2019.
Educational Qualifications
Julianna Lopez holds a Master of Arts in Writing from Rowan University, where she studied from 2010 to 2012. She also earned a Bachelor of Arts in Writing Arts with a focus on Creative Writing from the same institution, completing her studies in 2012. Additionally, she obtained a Certificate in Social Media Marketing from Centenary College in 2016. Her educational background supports her professional focus on effective communication and marketing strategies.
Interest in Diversity, Equity, and Inclusion
Julianna Lopez has a special interest in diversity, equity, and inclusion (DEI) initiatives. She actively seeks opportunities to incorporate these values into her work, particularly in marketing and corporate responsibility. Her commitment to DEI reflects her understanding of its importance in creating inclusive brand narratives and fostering community engagement.