Laura Rigby
About Laura Rigby
Laura Rigby serves as the Senior Director of Communications Strategy and Public Affairs at Sesame Workshop, where she leverages over a decade of experience in public relations for nonprofit organizations. Her career includes significant roles at The Public Theater and Disneyland Resort, emphasizing her strong communication skills and passion for storytelling.
Current Role at Sesame Workshop
Laura Rigby serves as the Senior Director of Communications Strategy and Public Affairs at Sesame Workshop since 2023. In this role, she utilizes her extensive experience in public relations to enhance the organization's communication efforts. Rigby focuses on developing strategic initiatives that align with Sesame Workshop's mission, fostering relationships with key stakeholders, and ensuring effective messaging across various platforms. Her hybrid work model allows her to engage with teams both in-person and remotely within the New York City Metropolitan Area.
Previous Experience at The Public Theater
Laura Rigby held multiple roles at The Public Theater, including Director of Public Relations from 2021 to 2022, Associate Director of Public Relations from 2019 to 2021, and Senior Press Manager from 2018 to 2019. During her tenure, she was responsible for crafting public relations strategies that effectively communicated the theater's mission and programming. Rigby collaborated with journalists and artists to enhance the theater's visibility and foster community engagement in the Greater New York City Area.
Background in Entertainment and Communications
Laura Rigby studied at California State University, Fullerton, where she earned a Bachelor of Arts degree in Communications with a focus on Entertainment and Tourism Studies from 2006 to 2010. This educational background provided her with a solid foundation in communication principles and storytelling techniques, which she applies in her professional roles. Her academic experience complements her practical knowledge gained through over a decade in public relations.
Experience at Disneyland Resort
Before her career in public relations, Laura Rigby worked as an Entertainment Cast Member at Disneyland Resort from 2008 to 2011. This role allowed her to gain valuable experience in the entertainment industry, where she developed skills in customer engagement and performance. Her time at Disneyland contributed to her understanding of audience dynamics and the importance of storytelling in creating memorable experiences.
Professional Skills and Philosophy
Laura Rigby combines excellent communication skills with a passion for storytelling in her professional endeavors. She is dedicated to fostering meaningful relationships with journalists, artists, and external partners to exceed expectations and revenue goals. Rigby believes in the importance of clear communication, as evidenced by her firm stance on the proper usage of language. She collaborates thoughtfully across departments to produce impactful content that resonates with diverse audiences.