Richard Williams
About Richard Williams
Richard Williams is a Senior Director of Market Research at Sesame Workshop, where he has worked since 2012. He has extensive experience in market research and programming strategy, having held various positions at MTV Networks and BET Networks.
Current Role at Sesame Workshop
Richard Williams serves as the Senior Director of Market Research at Sesame Workshop. He has held this position since 2012, contributing over a decade of experience in market research and strategic insights. In this role, he focuses on understanding audience engagement and program effectiveness, aligning research initiatives with the organization's mission to educate and entertain children.
Previous Experience at MTV Networks
Richard Williams has extensive experience at MTV Networks, where he worked in various roles from 2003 to 2010. He began as a Senior Research Analyst from 2003 to 2005, advancing to Senior Research Manager from 2005 to 2010. He then took on the role of Director of Strategic Insights & Research for a brief period in 2009 to 2010. His work at MTV involved analyzing viewer data and developing strategies to enhance programming.
Experience at BET Networks
From 2010 to 2012, Richard Williams served as the Senior Director of Programming Strategy at BET Networks. In this capacity, he was responsible for overseeing programming strategies and ensuring that content aligned with audience preferences. His role involved utilizing market research to inform decision-making processes in programming.
Education and Expertise
Richard Williams earned a Bachelor of Arts degree in Marketing and Communications from the University at Buffalo, where he studied from 1997 to 2001. His educational background provides a strong foundation for his career in market research and strategic insights, equipping him with the necessary skills to analyze market trends and consumer behavior.