Samantha Maltin
About Samantha Maltin
Samantha Maltin serves as the EVP, Chief Marketing & Brand Officer at Sesame Workshop, a position she has held since 2019. With extensive experience in marketing across various media companies, she has a proven track record of driving revenue growth and forging strategic partnerships.
Work at Sesame Workshop
Samantha Maltin serves as the Executive Vice President and Chief Marketing & Brand Officer at Sesame Workshop, a position she has held since 2019. In this role, she is responsible for overseeing the marketing strategies and brand development initiatives of the organization. Her leadership contributes to Sesame Workshop's mission of educating and entertaining children through innovative content. Maltin's tenure at Sesame Workshop spans five years, during which she has focused on enhancing the brand's reach and engagement in the Greater New York City Area.
Previous Experience in Marketing
Prior to her role at Sesame Workshop, Maltin held several significant positions in the marketing field. She worked at A+E Networks as Senior Vice President of Marketing Innovations from 2014 to 2016. Before that, she was Vice President of Business Development & Worldwide Partnerships at Nickelodeon from 2001 to 2005. Additionally, she served as Vice President of Viacom Brand Solutions Global from 2005 to 2007 and later as Senior Vice President of Integrated Marketing Partnerships at Nickelodeon from 2007 to 2010. Her extensive background includes a focus on driving marketing initiatives and forging partnerships across various media platforms.
Educational Background
Samantha Maltin has a robust educational background in marketing and management. She studied Political Science and French at the University of Michigan from 1993 to 1997. In 2013, she attended the Hearst Management Institute for 11 months. Maltin furthered her education at the Northwestern University - Kellogg School of Management, completing the Chief Marketing Officer Program in 2023. She also participated in the CMO Accelerator program at Cannes Lions School in 2022. Currently, she is studying at the Institute for Real Growth, focusing on the ANA CMO Leadership Program.
Strategic Partnerships and Leadership
Maltin has a proven track record of forging strategic partnerships with major companies, including Warner Media, Disney, and Google. Her ability to collaborate with industry leaders has been instrumental in driving business growth and expanding market reach. She is known for building collaborative and high-performance cultures within her teams, showcasing her leadership skills. Her experience encompasses both domestic and international markets, providing her with a global perspective that informs her marketing strategies.
Data-Driven Marketing Approach
Samantha Maltin applies a data-driven approach to marketing and business challenges. Her analytical skills enable her to develop effective strategies that drive incremental revenue across various media and consumer goods categories. This focus on data allows her to make informed decisions that enhance marketing effectiveness and business outcomes. Maltin's expertise in leveraging data underscores her commitment to achieving measurable results in her marketing initiatives.