Shaniqua N. Martin
About Shaniqua N. Martin
Shaniqua N. Martin is a Senior Marketing Manager specializing in Brand Marketing at Sesame Workshop, where she has worked since 2018. With a background in marketing and public relations, she has held various roles in notable companies, including Nestlé Nespresso SA and Tiffany & Co.
Current Role at Sesame Workshop
Shaniqua N. Martin serves as the Senior Marketing Manager for Brand Marketing at Sesame Workshop. In this role, she has been responsible for overseeing brand positioning, marketing plans, digital presence, lifecycle management, and budget allocation for various shows. These shows are available on platforms such as HBOMax, Cartoon Network, and Apple TV+. She has been with Sesame Workshop since 2018, contributing to the organization's marketing strategies and initiatives.
Previous Experience at Nestlé Nespresso SA
Prior to her current position, Shaniqua worked at Nestlé Nespresso SA as a Marketing Special Events Specialist from 2013 to 2018. During her five years in this role, she focused on managing special events and marketing initiatives within the Greater New York City Area. Her experience at Nespresso contributed to her expertise in brand marketing and event management.
Educational Background
Shaniqua N. Martin studied at Georgetown University, where she earned a Bachelor of Arts degree in Psychology and Sociology. She also attended The Chapin School, which provided her with foundational education prior to her university studies. Her academic background supports her work in marketing and brand management.
Influencer Strategy and Marketing Leadership
In her current role, Shaniqua pioneers and manages the influencer strategy with a focus on marketing communications for media and education. She directs creative efforts and leads copywriting for campaigns, including those that emphasize seasonal themes and racial justice initiatives. Her leadership extends to overseeing marketing efforts for a revenue-driven B2B sales team across various licensing industries.
Internship and Early Career Experience
Shaniqua has a diverse range of early career experiences, including internships at Weber Shandwick, Winston Retail Solutions, and Local Initiatives Support Corporation (LISC). She also worked as a Public Relations Assistant at Tiffany & Co. and served as a receptionist in the Department of Sociology at Georgetown University. These roles provided her with foundational skills in marketing, public relations, and customer service.