Tanya Haider
About Tanya Haider
Tanya Haider serves as the Chief Strategy Officer and EVP of Research and Ventures at Sesame Workshop, where she leverages her extensive background in international business, licensing, and mobile gaming. She holds an A.B. in International Relations from Mount Holyoke College and an MBA from Harvard University, and has previously worked in strategy consulting and global licensing roles.
Work at Sesame Workshop
Tanya Haider serves as the Chief Strategy Officer and Executive Vice President of Research and Ventures at Sesame Workshop. In this role, she has been instrumental in shaping the organization's strategic direction since 2015. Her responsibilities include overseeing research initiatives and exploring new ventures that align with Sesame Workshop's mission. Haider leverages her extensive background in digital, mobile, and international business to enhance the organization's offerings and reach.
Education and Expertise
Tanya Haider holds an A.B. in International Relations from Mount Holyoke College, where she studied from 1989 to 1993. She furthered her education by obtaining an MBA from Harvard University Graduate School of Business, completing her studies from 1996 to 1998. Her academic background supports her expertise in various fields, including mobile gaming, kids television, and international business, which she applies in her current strategic role.
Professional Background
Before joining Sesame Workshop, Tanya Haider held significant positions in various organizations. She worked as an Associate at Mercer Management Consulting in New York from 1998 to 1999. Later, she served as the Head of Global Licensing and Video Content Partnerships at ZeptoLab UK Ltd from 2011 to 2014. These roles contributed to her understanding of complex multi-brand and multi-product organizations, enhancing her leadership capabilities.
Achievements in Licensing and Merchandising
Tanya Haider possesses a strong background in licensing and merchandising, which plays a crucial role in her strategic initiatives at Sesame Workshop. Her experience in managing complex licensing agreements and partnerships has been vital in expanding the organization's reach and impact in the children's media landscape. This expertise is complemented by her proven track record in mobile gaming and kids television.
Leadership and Strategic Management
With a diverse skill set that includes digital, mobile, retail, finance, and international business, Tanya Haider has developed strong leadership capabilities. Her experience as a blue-chip strategy consultant, focusing on mergers and acquisitions across various industries, has equipped her with the tools to manage complex organizational structures effectively. This background supports her role in driving strategic initiatives at Sesame Workshop.