Suga Yoganandan
About Suga Yoganandan
Suga Yoganandan serves as the Head of Business & Strategy at multiple companies in Edinburgh, Scotland, including Setmore, ServiceForge, and AnswerConnect. With a background in finance and experience in various leadership roles, he utilizes behavioral economics and game theory to drive business growth.
Work at Setmore
Suga Yoganandan has been serving as the Head of Business & Strategy at Setmore since 2022. In this role, he oversees various strategic initiatives aimed at enhancing the company's market presence and customer engagement. His responsibilities include managing payment integrations to improve customer experience and ensuring compatibility with other tools. His tenure at Setmore is part of a broader career focused on business strategy in Edinburgh, Scotland.
Current Positions
In addition to his role at Setmore, Suga Yoganandan holds multiple positions as Head of Business & Strategy at several organizations, including ServiceForge, AnswerConnect, HelloSells, WellReceived, SignMore, and LEX Reception. He has been in these roles since 2020, contributing to strategic planning and business development across these companies. His extensive experience in these positions highlights his expertise in business strategy and operational management.
Education and Expertise
Suga Yoganandan earned a Master of Business Administration (MBA) in Finance from Symbiosis Institute of Business Management, completing his studies from 2005 to 2007. He also holds a Bachelor of Commerce (B.Com.) from D.G. Vaishnav College, where he studied from 2001 to 2004. His educational background equips him with a strong foundation in financial principles and business management, which he applies in his current roles.
Background
Suga Yoganandan began his career as a Banking Officer at the Royal Bank of Scotland from 2005 to 2007. He then transitioned to a role as a Product Analyst at GMT Corporation for one year. Following this, he served as Brand Leader at AnswerForce from 2013 to 2020, before taking on various leadership roles in business strategy. His diverse background in finance and product analysis informs his strategic decision-making in his current positions.
Influences and Philosophy
Suga Yoganandan draws inspiration from thought leaders such as Warren Buffet and Charlie Munger, integrating their teachings into his professional practices. He utilizes principles of behavioral economics and game theory to develop strategies that resonate with users and drive business growth. Additionally, he is grounded in stoicism, which influences his approach to personal and professional development.