Matt Lally
About Matt Lally
Matt Lally is the Director of Insights and Analytics at Shamrock Foods Company, where he has worked since 2023. He has extensive experience in analytics and insights, having held various roles at Nielsen and Fifth Season, and has contributed to major publications as an international speaker.
Work at Shamrock Foods
Matt Lally currently serves as the Director of Insights and Analytics at Shamrock Foods Company. He has held this position since 2023, contributing to the company's strategic initiatives through data-driven insights and analytics. His role involves analyzing market trends and consumer behavior to inform business decisions and enhance operational efficiency.
Previous Experience in Analytics and Insights
Before joining Shamrock Foods, Matt Lally held various positions in analytics and insights. He worked at Fifth Season as the Director of Consumer Analytics & Insights for six months in 2022. Prior to that, he spent five years at Nielsen, where he progressed from Analytics & Insights Manager (2015-2017) to Associate Director, Growth & Strategy (2017-2020), and finally as Global Director of Content Marketing (2020-2021).
Education and Expertise
Matt Lally studied Marketing at Butler University, where he attended the Lacy School of Business. He also pursued further education in Marketing at the University of Wollongong. His academic background supports his expertise in consumer analytics, insights, and strategic marketing.
Thought Leadership and Contributions
Matt Lally has served as an international speaker and press contributor for major publications, including the Wall Street Journal, Bloomberg, and the New York Times. He contributed thought leadership during the COVID-19 pandemic, providing insights to assist retail and manufacturing clients in navigating industry complexities.
Independent Consulting Experience
From 2021 to 2023, Matt Lally worked as an Independent Consultant. In this role, he provided strategic insights and analytics services to various clients, leveraging his extensive experience in the industry to guide businesses through complex challenges.