Mickey Herrera
About Mickey Herrera
Mickey Herrera is a Coffee, Beverage, and Chemical Specialist at Shamrock Foods Company, where he has worked since 2014. He has a background in sales and territory management, having previously held positions at US Foods, Albert's Organics, and Shamrock Foods.
Work at Shamrock Foods
Mickey Herrera currently serves as a Coffee, Beverage, and Chemical Specialist at Shamrock Foods Company, a position he has held since 2014 in Eastvale, CA. In this role, he acts as a liaison to follow up on open leads with Shamrock DSRs, ensuring timely feedback to the Proclean SDMs. He manages the purchasing and inventory of beverage equipment at local service provider warehouses and monitors beverage product usage across all accounts with Shamrock equipment to ensure compliance with ROI expectations. Previously, he worked as an Account Executive at Shamrock Foods from 2011 to 2013.
Previous Experience in Sales and Management
Before his current role at Shamrock Foods, Mickey Herrera gained valuable experience in sales and management. He worked at Albert's Organics as an Inside Sales Representative from 2013 to 2014 in the Greater Los Angeles Area. Additionally, he served as a Territory Manager at US Foods from 2007 to 2009 in Los Angeles. His career also includes a position as an Insurance Agent at AAA from 2009 to 2011 in Whittier, CA.
Education and Expertise
Mickey Herrera has a background in Criminal Justice and Corrections, having studied at both the Rio Hondo Police Academy and the California Department of Corrections Academy. He achieved a Police Academy Certificate of Completion and a Certificate of Completion in Criminal Justice and Corrections. This educational foundation supports his expertise in managing beverage and chemical products within the food service industry.
Responsibilities and Activities
In his current role, Mickey Herrera participates in quarterly Proclean sales enterprise updates via video conference and meetings at Eastvale. He coordinates product samples for customer prospects and conducts product tastings in the field. Additionally, he surveys prospective new accounts for beverage equipment installations, assessing space, electrical, and water requirements to ensure proper setup.
ROI Assessment and Management
Mickey Herrera completes Proforma worksheets for ROI assessment on new equipment placements and submits them for management approval. His focus on ROI compliance and product usage monitoring is essential for maintaining operational efficiency and meeting customer expectations in his role at Shamrock Foods.