Erica Best
About Erica Best
Erica Best serves as the Director of Direct Response at Share Our Strength, a position she has held since 2021. She has extensive experience in marketing analytics and direct response, having previously worked at EMILY's List and General Assembly.
Current Role at Share Our Strength
Erica Best serves as the Director of Direct Response at Share Our Strength, a position she has held since 2021. In this role, she is responsible for overseeing direct response strategies and initiatives aimed at advancing the organization's mission. Her experience in direct response marketing supports her effectiveness in this position.
Previous Experience at EMILY's List
Erica Best has extensive experience with EMILY's List, where she held multiple positions from 2010 to 2015. She began as a Membership Services Intern and progressed to roles such as Major Gifts Coordinator, Marketing Analytics Coordinator, and Marketing Analytics Manager. Her time at EMILY's List provided her with a strong foundation in marketing analytics and fundraising.
Experience at General Assembly
Erica Best worked at General Assembly as a Teaching Assistant from 2018 to 2019. In this role, she supported instructors and assisted students in their learning process. Additionally, she completed a Data Analytics program at General Assembly in 2017, enhancing her analytical skills in a practical setting.
Educational Background
Erica Best studied Political Science at the State University of New York at Oswego from 2007 to 2009. She furthered her education at the School of Public Affairs at American University, where she earned a Bachelor of Arts in Political Science from 2009 to 2011. Her academic background has informed her career in political and nonprofit sectors.
Career Development at Share Our Strength
Before becoming the Director of Direct Response, Erica Best held various positions at Share Our Strength. She served as Manager of Database Administration from 2015 to 2017, followed by Senior Manager of Direct Response from 2017 to 2019, and then Associate Director of Direct Response from 2019 to 2021. This progression reflects her growing expertise in direct response marketing within the organization.