Crystal Anderson
About Crystal Anderson
Crystal Anderson is the Director of Customer Marketing at SheerID, where she focuses on customer engagement and sales enablement. She has extensive experience in marketing roles at companies such as Invoca, Citrix, and LogicMonitor.
Current Role at SheerID
Crystal Anderson serves as the Director of Customer Marketing at SheerID, a position she has held since 2021. In this role, she focuses on customer engagement through various channels and acts as a community advocate and brand evangelist. She supports the sales enablement program by providing customer marketing assets designed to drive sales leads and reduce the sales cycle. Additionally, she manages both in-person and virtual customer engagement events, including Customer Advisory Boards, roundtables, and executive town halls.
Previous Experience at Invoca
Crystal Anderson worked at Invoca in multiple roles, including Director of Customer Marketing from 2019 to 2021 and Senior Manager of Customer Marketing & Advocacy from 2015 to 2018. During her tenure, she contributed to customer marketing strategies and initiatives aimed at enhancing customer relationships and engagement. Her experience at Invoca spanned a total of five years in the Greater Denver Area.
Career Background at Citrix
Crystal Anderson held several positions at Citrix between 2005 and 2013. She began as a Procurement Specialist from 2005 to 2007, then transitioned to the role of Field Marketing Coordinator for nine months in 2007. Following this, she served as Global Marketing Programs Manager from 2008 to 2013. Her diverse roles at Citrix provided her with a strong foundation in marketing and procurement.
Experience at LogicMonitor
Crystal Anderson worked at LogicMonitor as Demand Generation Manager from 2013 to 2015. During her two years in this role, she focused on generating demand and developing marketing strategies to enhance customer acquisition and engagement. Her experience at LogicMonitor contributed to her expertise in customer marketing.
Education and Academic Background
Crystal Anderson earned a Bachelor of Arts in Psychology from Sonoma State University, where she studied from 2001 to 2005. She later pursued a Master of Arts in Organizational Management & Business Strategy at Antioch University, completing her studies from 2006 to 2008. Her educational background supports her roles in marketing and organizational management.