Erika Tansey
About Erika Tansey
Erika Tansey serves as the Director of Sales Enablement at SheerID, where she specializes in lead generation and training. With a background in marketing and finance, she has held various roles in prominent companies, including Bank of America Merrill Lynch and General Mills, and possesses expertise in market evaluation and product launches.
Current Role at SheerID
Erika Tansey serves as the Director of Sales Enablement at SheerID, a position she has held since 2020. In this role, she focuses on lead generation and training within the sales enablement sector. Her responsibilities include developing strategies to enhance sales performance and ensuring that the sales team is equipped with the necessary tools and knowledge to succeed. She is based in the Portland, Oregon area.
Previous Experience at SheerID
Before her current role, Erika Tansey worked at SheerID as the Director of Product Marketing from 2018 to 2020. During her tenure, she was involved in product marketing strategies and initiatives that aimed to enhance the company's market presence. This role contributed to her understanding of product positioning and market dynamics.
Professional Background
Erika Tansey has a diverse professional background with experience in various industries. She began her career at Bank of America Merrill Lynch as an Associate in Money Market Finance from 1996 to 2000. She then transitioned to roles at fusionOne as a Business Development Manager and at Diageo Chateau & Estate Wines as a Solaris Brand Manager/Associate Brand Manager. Additionally, she worked at ID Experts as a Marketing Contractor from 2008 to 2016, where she gained valuable insights into marketing strategies.
Education and Expertise
Erika Tansey holds a Bachelor of Arts degree in International Relations from Claremont McKenna College. She furthered her education by obtaining a Master of Business Administration (MBA) with a focus on Marketing from The Tuck School of Business at Dartmouth. Her academic background supports her expertise in evaluating new market opportunities, conducting competitive analysis, launching new products, and performing market research.
Achievements in Sales Enablement
In her role as Director of Sales Enablement, Erika Tansey specializes in lead generation and training. Her efforts contribute to the development of effective sales strategies and the overall success of the sales team. Her experience in various marketing and product management roles has equipped her with the skills necessary to drive sales enablement initiatives.