Lyn Pangares
About Lyn Pangares
Lyn Pangares serves as the VP of Growth Marketing at SheerID, where she develops integrated marketing plans and brand strategies. With extensive experience in various marketing roles, she has a proven track record of creating demand generation programs and engaging campaigns.
Current Role at SheerID
Lyn Pangares serves as the Vice President of Growth Marketing at SheerID, a position held since 2020. In this role, she is responsible for developing and implementing marketing strategies that drive growth and enhance brand visibility. Her focus includes crafting integrated marketing plans that utilize both traditional and digital media tactics to reach target audiences effectively.
Previous Experience in Marketing
Prior to her current role, Lyn Pangares held several significant positions in marketing. She worked at AWS Elemental, an Amazon Web Services Company, as the Director of Digital Marketing from 2016 to 2020. Before that, she was the Marketing Director at Peak Hosting from 2014 to 2016. Her career also includes a long tenure at Radisys, where she served as Corporate Marketing Director for 15 years.
Educational Background
Lyn Pangares studied at Portland State University, where she earned a Bachelor of Science in Business Administration with a focus on Marketing from 1982 to 1985. Additionally, she attended Oregon State University from 1980 to 1982, studying Engineering and Business.
Expertise in Marketing Strategies
Lyn Pangares possesses expertise in developing fully-integrated marketing plans that combine traditional and new media tactics. She champions brand strategies at both corporate and product levels, ensuring consistent brand identity across various platforms. Her skills include collaborating with internal teams and external partners to execute effective marketing initiatives.
Demand Generation and Campaign Development
In her roles, Lyn has worked closely with sales management and product marketing to create measurable global demand generation programs. She utilizes tools such as Marketo, Eloqua, and Salesforce.com to build accountable marketing strategies. Additionally, she has a strong ability to transform technical content into engaging campaigns that nurture customer relationships and qualify leads for sales.