Sai Koppala
About Sai Koppala
Sai Koppala serves as the Chief Marketing & Strategy Officer at SheerID, where he focuses on developing personalized marketing strategies. He has extensive experience in marketing and strategy, having held senior positions at companies such as SAP and McKinsey & Company.
Current Role at SheerID
Sai Koppala serves as the Chief Marketing & Strategy Officer at SheerID, a position he has held since 2023. In this role, he focuses on developing marketing strategies that leverage customer identity and group affiliation. His work involves collaborating with brands to create gated, personalized offers that enhance customer engagement. Koppala emphasizes the importance of emotional connections with customers, aiming to build trust through tailored experiences.
Previous Experience at SheerID
Prior to his current role, Sai Koppala was the Chief Marketing Officer at SheerID from 2017 to 2023. During his tenure, he contributed to the company's marketing initiatives and strategies, focusing on personalization and customer loyalty. His leadership helped shape the company's approach to customer engagement and identity verification.
Professional Background at SAP
Sai Koppala worked at SAP in various roles from 2007 to 2013. He served as Senior Director of Partner Solutions from 2007 to 2010 and then as Vice President of Platform Marketing from 2010 to 2013. His experience at SAP involved developing marketing strategies and solutions that catered to partners and customers, enhancing the company's market presence.
Education and Expertise
Sai Koppala holds a Master's degree in Electrical Engineering from Arizona State University. He also earned an MBA in Marketing from the Kellogg School of Management at Northwestern University. His educational background equips him with a strong foundation in both technical and marketing disciplines, enabling him to implement effective marketing strategies.
Career at McKinsey & Company and Proximity
Before joining SheerID, Sai Koppala worked at McKinsey & Company as an Engagement Manager from 2000 to 2003. He then moved to Proximity, where he served as Vice President of Marketing and Business Development from 2003 to 2007 until the company was acquired by Apple. His roles in these organizations involved strategic marketing and business development, contributing to his extensive experience in the field.