👩🏻💻 Annie Mārama Mc Dougall
About 👩🏻💻 Annie Mārama Mc Dougall
Annie Mārama Mc Dougall is a Senior Product Designer at sherpa° in Toronto, Canada, with a background in Political Science, Philosophy, and Fine Arts from the University of Auckland. She focuses on creating inclusive products for marginalized groups and employs design thinking processes in her work.
Current Role at sherpa°
Annie Mārama Mc Dougall serves as a Senior Product Designer at sherpa° since 2022. In this role, she focuses on creating inclusive products that cater to the needs of marginalized groups. Her work involves employing design thinking processes to address complex challenges and develop effective solutions. She utilizes various tools for user testing and feedback collection, including Usertesting.com and Optimal Workshop, to ensure that the products meet user needs.
Previous Experience in Design and Media
Prior to her current position, Mc Dougall worked at Capco as a Senior Product Designer from 2021 to 2022 and as a Product Designer from 2017 to 2021. She also held the role of Sub-editor/Layout Designer at Australian Associated Press (AAP) from 2012 to 2016. Additionally, she freelanced as a photographer for NZEI Te Riu Roa from 2011 to 2015. Her diverse experience in design and media contributes to her comprehensive skill set in product design.
Educational Background
Annie Mc Dougall studied at the University of Auckland, where she earned a Bachelor of Arts (BA) with a double major in Political Science and Philosophy from 2008 to 2012. She also completed a Bachelor of Fine Arts (B.F.A.) in Photography and Design at the same institution from 2009 to 2012. In addition, she pursued Front-End Development at Skillcrush from 2020 to 2021 and is currently studying UX Design at BrainStation, which she began in 2016.
Mentorship and Community Engagement
Annie Mc Dougall actively mentors junior designers, finding this aspect of her work to be particularly rewarding. Through mentorship, she shares her knowledge and experience, contributing to the professional growth of emerging designers in the field. This commitment to fostering talent reflects her dedication to the design community and the importance of inclusivity in the industry.
User Research and Feedback Collection
In her design practice, Mc Dougall emphasizes the importance of user research and feedback collection. She conducts market discovery and gathers insights using tools such as Survey Monkey and Google Forms. This approach enables her to understand user needs better and to create products that resonate with diverse audiences, ensuring market inclusivity.