Valerie Bertouche
About Valerie Bertouche
Valerie Bertouche serves as the VP of Marketing at sherpa° in Toronto, Ontario, where she has worked since 2022. She specializes in integrating strategic thinking with customer insights and marketing technology across various sectors, including Data Analytics and FinTech.
Work at sherpa°
Valerie Bertouche serves as the Vice President of Marketing at sherpa°, a position she has held since 2022. Based in Toronto, Ontario, Canada, she focuses on integrating strategic thinking with customer insights and marketing technology. Her role involves creating connected brands that resonate with consumers. Bertouche's expertise spans both B2B and B2C markets, allowing her to effectively navigate various sectors, including Data Analytics, Gaming, Hospitality, and FinTech.
Current Role at Outward Bound Canada
In addition to her role at sherpa°, Valerie Bertouche has been an Advisor for Brand and Marketing Strategy at Outward Bound Canada since 2020. This position, also based in Toronto, Ontario, has allowed her to apply her extensive marketing knowledge to support the organization's branding efforts and marketing strategies. Her advisory role emphasizes her commitment to enhancing brand visibility and consumer engagement.
Education and Expertise
Valerie Bertouche possesses a strong foundation in tier-one brand management, complemented by her experience in digital marketing. Her skill set is broad, covering both B2B and B2C markets. This expertise enables her to launch and shape brands effectively across various industries, including technology and national consumer brands. She specializes in creating empathetic customer journeys that foster stronger consumer relationships.
Background in Brand Management
Valerie Bertouche has a significant background in brand management, having launched and shaped over 20 brands across multiple industries. Her experience includes working with tech-based businesses and national consumer brands, demonstrating her versatility in marketing. This extensive background has equipped her with the skills necessary to blend strategic thinking with customer insights.
Focus on Consumer Relationships
Valerie Bertouche emphasizes the importance of creating team momentum and stronger consumer relationships in her marketing strategies. She focuses on developing empathetic customer journeys that enhance consumer engagement. This approach is central to her work, as she aims to connect brands with their audiences in meaningful ways.