Scott A. Sagan
About Scott A. Sagan
Scott A. Sagan is a Staff Content Designer at Shift, where he has worked since 2022. He has a diverse background in content design and strategy, having held various roles in notable companies and significantly improving sales efficiency and user experience.
Work at Shift
Scott A. Sagan has been employed at Shift since 2022 as a Staff Content Designer. In this role, he has led content design and strategy during significant company changes, including two major pivots and two acquisitions. His work has notably impacted Shift's online car-buying journey. Sagan transformed the core checkout experience, achieving an 84% increase in conversions from shopper to active purchase and a 49% rise in adjusted online sales growth. He also developed processes that facilitated rapid website updates without developer resources, resulting in a 22% increase in organic search traffic.
Previous Experience
Before joining Shift, Scott A. Sagan held various positions in content and user experience roles. He worked as a Senior Content Editor at Apex Performance from 2016 to 2019 and as a User Experience Writer at City National Bank from 2020 to 2021. Additionally, he served as a Senior UX Content Strategist at Walmart for six months in 2021 and as a Senior Copywriter at Questus from 2019 to 2020. His earlier roles include Copywriter positions at Hang With, Inc and MEDL Mobile, as well as a UX Copywriter role at ENVOY.
Education and Expertise
Scott A. Sagan earned a Bachelor of Science degree in Advertising from The Art Institute of California - Orange County, where he studied from 2006 to 2009. His educational background has equipped him with a solid foundation in advertising principles, which he has applied throughout his career in content design and user experience. His expertise includes crafting comprehensive UX style guides and conducting UX research and testing to align updates with company objectives and user needs.
Achievements in Content Design
Throughout his career, Scott A. Sagan has achieved significant milestones in content design. At Shift, he identified and addressed a major sales efficiency issue, increasing the average sales volume per advisor from 40 to 120 cars monthly. He also crafted a comprehensive UX style guide in collaboration with the marketing team, which defined authentic communication and tone adjustments based on customer journey stages. His contributions have consistently led to improved user experiences and enhanced business outcomes.