Colby Proffitt
About Colby Proffitt
Colby Proffitt serves as the Vice President of Marketing at Shift5, bringing extensive experience in public sector marketing and cybersecurity. He has held various leadership roles at companies such as Tanium, Netskope, and ForeScout Technologies, and has a strong background in government contracting and procurement.
Current Role at Shift5
Colby Proffitt serves as the Vice President of Marketing at Shift5, a position he has held since 2023. In this role, he is responsible for overseeing marketing strategies and initiatives that align with the company's goals. His focus includes enhancing brand visibility and driving demand generation through targeted marketing efforts.
Previous Experience at Tanium
Colby Proffitt worked at Tanium in two key roles. He was the Director of Product Marketing for the Public Sector from 2019 to 2020, where he focused on marketing strategies tailored to government clients. He then transitioned to the role of Director of Public Sector Marketing from 2020 to 2021, further developing his expertise in marketing within the public sector.
Experience at Netskope
At Netskope, Colby Proffitt held the position of Director of Public Sector Marketing from 2021 to 2023. His role involved developing marketing strategies specifically for public sector clients, leveraging his extensive background in cybersecurity and government contracting to enhance the company's market presence.
Educational Background
Colby Proffitt earned a Bachelor's degree in English Language and Literature from the University of Mary Washington. This educational background has contributed to his skills in communication and strategic messaging within the marketing field.
Expertise in Cybersecurity Marketing
Colby Proffitt possesses extensive experience in marketing, public relations, and media relations, particularly within the cybersecurity sector. He engages in strategic planning and account-based marketing, utilizing a range of marketing tools and techniques to enhance effectiveness. His deep understanding of government contracting and procurement aids in bridging the gap between Federal IT and Silicon Valley tech solutions.