Jeff Zacuto
About Jeff Zacuto
Jeff Zacuto serves as the Senior Director of Commercial Marketing at Shift5, where he leads the go-to-market strategy for the commercial aviation and rail sectors. With over 20 years of experience in product marketing, he has held various roles at notable companies, including Check Point Software Technologies and Armis Security.
Current Role at Shift5
Jeff Zacuto serves as the Senior Director of Commercial Marketing at Shift5, a position he has held since 2022. In this role, he leads the go-to-market strategy specifically for the commercial aviation and rail sectors. His responsibilities include developing marketing strategies that effectively communicate the value of Shift5's products to target audiences. He collaborates with a diverse team of marketers, engineers, and salespeople to ensure alignment and effectiveness in marketing initiatives.
Previous Experience in Product Marketing
Prior to his current role, Jeff Zacuto accumulated extensive experience in product marketing across several companies. He worked at Armis Security as the Director of Platform Product Marketing from 2018 to 2022, where he focused on marketing strategies for cybersecurity solutions. Before that, he held positions at Check Point Software Technologies, Ltd. and Actiance as Senior Product Marketing Manager, and at Lacoon Mobile Security. His career in product marketing spans over 20 years, emphasizing expertise in cybersecurity and data analysis solutions.
Educational Background
Jeff Zacuto studied at California State University, Northridge, where he earned a Bachelor of Arts degree in Journalism with a collateral in Sociology. He graduated cum laude, completing his studies from 2000 to 2004. This educational foundation has contributed to his ability to create compelling narratives and value propositions in his marketing roles.
Skills and Specializations
Jeff Zacuto specializes in crafting compelling narratives and value propositions for products, particularly in the cybersecurity sector. His extensive experience in product marketing has equipped him with the skills necessary to effectively communicate complex solutions to diverse audiences. Additionally, he possesses a unique skill in folding a fitted sheet, showcasing his attention to detail.