Jeffrey Watson
About Jeffrey Watson
Jeffrey Watson serves as the Manager of Sales Enablement at Shift5, where he applies his extensive experience in sales and technology to improve customer-facing teams' performance. With a career spanning over a decade in various roles across multiple companies, he possesses a strong understanding of the buyer's journey and focuses on enhancing sales enablement strategies.
Work at Shift5
Jeffrey Watson serves as the Manager of Sales Enablement at Shift5, a position he has held since 2024. In this role, he focuses on enhancing the effectiveness of customer-facing teams, particularly in selling and revenue performance. Watson immerses himself in the daily operations of revenue teams to build support for key initiatives. His responsibilities include deploying programs that improve sales enablement strategies.
Previous Experience in Sales Enablement
Prior to his current role, Watson worked at Forcepoint as a Program Manager for Sales Enablement from 2021 to 2024. He has extensive experience in sales roles, having held positions such as Senior Technology Specialist and Talent Development Consultant at Ricoh USA, Inc. He also served as Branch Sales Manager at Sharp Business USA and Account Executive III at IKON Document Services. His career spans over a decade in various sales and technology-focused roles.
Education and Expertise
Jeffrey Watson studied General Business at Texas State University from 1998 to 2000. He also completed the District High School Law Program at Richardson High School, earning an Advanced Diploma from 1991 to 1994. His educational background supports his deep understanding of the buyer's journey, which he leverages to enhance sales enablement strategies.
Collaborative Approach to Sales
Watson employs a collaborative approach in his work, involving cross-functional contributions from key stakeholders. He develops and coaches skills related to executive communication using best practices and field-proven tactics. His focus on collaboration helps ensure that sales enablement initiatives are effectively integrated across teams.
Career Progression
Watson's career began at IKON Document Services, where he worked as Account Executive III from 2009 to 2012. He then transitioned to Ricoh USA, Inc., where he held several roles, including Senior Development Specialist and Major Account Consultant. His experience at Ricoh spanned multiple years and various positions, contributing to his expertise in sales enablement.