Brenda Hobin
About Brenda Hobin
Brenda Hobin is a Marketing Director with extensive experience in various sectors, including hospitality and real estate. She currently serves as the Marketing Director at Shiok Meats and has held leadership roles in multiple organizations across Southeast Asia.
Work at Shiok Meats
Brenda Hobin currently serves as the Marketing Director at Shiok Meats, a pioneering company in the production of cell-based crustaceans. Since 2021, she has been instrumental in developing marketing strategies that emphasize food security and supply. Her role involves utilizing a deep understanding of customer journey and buying behavior to create effective marketing solutions. Hobin's contributions have positioned Shiok Meats as a leader in the alternative protein sector.
Previous Experience in Marketing
Prior to her current role, Brenda Hobin held several marketing positions across various organizations. She worked as a Marketing Advisor at Shiok Meats for one month in 2021. From 2017 to 2019, she served as Marketing Director at Yoma Strategic Holdings, overseeing the Memories Group, which included balloons, hotels, and tourism in Yangon, Myanmar. Additionally, she was the Marketing Director at Ani Villas in Phuket, Thailand, from 2016 to 2017, and at Apple Tree Group's Hospitality Division in Hanoi, Vietnam, from 2010 to 2015.
Education and Expertise
Brenda Hobin has a strong academic background in marketing and economics. She studied at the National University of Singapore, where she earned a Bachelor's degree in Economics from 1991 to 1994. She later pursued a Master's degree in Leading Innovation & Change at York St. John University from 2011 to 2013. Additionally, she completed a course at the Chartered Institute of Marketing from 2012 to 2013. Her educational qualifications support her expertise in strategic events planning and management.
Current Involvement in Charitable Organizations
In addition to her marketing roles, Brenda Hobin is actively involved in charitable work. She has been serving as the Head of the Charity Committee at the Singapore Association of Myanmar since 2020. Furthermore, she has been a Board Member at PENCILS FOR KIDS INC since 2019. Her commitment to these organizations reflects her dedication to community service and social responsibility.
Career Progression and Leadership Roles
Brenda Hobin's career has seen a steady progression in leadership roles within the marketing domain. After her tenure as Marketing Director at Yoma Strategic Holdings, she transitioned to the position of Deputy Marketing Director at the same company, focusing on residential and mixed-use real estate from 2019 to 2021. Her diverse experiences across different sectors have equipped her with a robust skill set in driving marketing ideation and decision-making.