Robert (Bob) Tetenbaum
About Robert (Bob) Tetenbaum
Robert (Bob) Tetenbaum is the Chief Marketing Officer at Shipshape, bringing extensive experience from his previous roles as President and Co-Founder of FMCG Direct and co-founder of First Manhattan Consulting Group. He has developed innovative marketing strategies and measurement approaches, significantly impacting the financial services sector.
Work at Shipshape
Robert Tetenbaum serves as the Chief Marketing Officer at Shipshape, a position he has held since 2020. In this role, he is responsible for overseeing marketing strategies and initiatives to enhance the company's market presence. His extensive background in marketing and data analytics supports Shipshape's objectives in reaching its target audience effectively.
Previous Experience at FMCG Direct
Before joining Shipshape, Robert Tetenbaum co-founded FMCG Direct in 2006 and served as its President until 2019. He developed innovative consumer and small business segmentation strategies, utilizing surveys and statistical clustering techniques. Under his leadership, FMCG Direct became a significant player in direct marketing for the top 30 U.S. financial institutions. He managed the sale of the company to Deluxe Corporation for $200 million in December 2016.
Educational Background
Robert Tetenbaum studied at The Wharton School from 1971 to 1975, earning a Bachelor of Science (BS) in Economics. He furthered his education at New York University, where he completed a Master of Business Administration (MBA) in Management Information Systems from 1975 to 1977. His academic background provides a strong foundation for his career in marketing and business management.
Consulting and Industry Contributions
Robert co-founded the First Manhattan Consulting Group in 1980, contributing to its establishment as a leading advisory firm for top U.S. and global financial institutions. He is recognized for his expertise in addressing challenges related to Google's restrictions on third-party data for targeting in search optimization. Additionally, he has been an invited speaker at various industry conferences, sharing insights with organizations such as the American Banker's Association and the Direct Marketing Association.
Publications and Thought Leadership
Robert Tetenbaum has authored articles featured in several industry publications, including The American Banker and Corporate Cashflow Magazine. His writings reflect his expertise in marketing and financial services, contributing to discussions on campaign effectiveness and data-driven marketing strategies.