Gary Koay
About Gary Koay
Gary Koay is a Creative Director at Shootsta in Singapore, where he has worked since 2020. He has a background in cinematography and film production, with experience managing video content strategies for over 40 brands.
Work at Shootsta
Gary Koay has been serving as the Creative Director at Shootsta since 2020. In this role, he utilizes his extensive background in cinematography and video production to guide creative strategies. His responsibilities include collaborating with marketing, sales, and account management teams to provide technical and creative insights. Gary previously worked at Shootsta as a Creative Advisor from 2018 to 2020, where he contributed to the development of video content strategies for various brands.
Education and Expertise
Gary Koay studied at Vancouver Film School, where he achieved a Diploma in Film Production from 2007 to 2008. He further specialized in Cinematography and Film/Video Production, enhancing his technical skills and creative vision. His education has equipped him with the knowledge to manage video content strategies effectively, supporting over 40 brands with industry-specific best practices.
Background
Before his tenure at Shootsta, Gary worked at Shooting Gallery Asia as Head of Post Production from 2014 to 2016. He also held the position of Director at Big 3 Media from 2016 to 2018. Earlier in his career, he was a Specialist Sales Associate at GENESIS MATRIX VIDEO in 2011. His diverse experiences have contributed to his ability to deliver practical and creative solutions for brand objectives across multiple countries.
Achievements
Throughout his career, Gary Koay has specialized in integrating a company's ethos into video production, which has led to strong client outcomes. He has managed video content strategies for over 40 brands and has extensive experience in addressing overlooked issues through unconventional solutions in creative processes. His work spans multiple countries, including Singapore, Canada, Malaysia, and the Philippines.